"Our areas of expertise!
Our Paid Social services supercharge your brand’s presence by leveraging strategic, data-driven paid advertising across major social platforms like Instagram, TikTok, Facebook, and YouTube. We craft highly targeted ad campaigns designed to reach the right audience, increase engagement, and drive conversions. By combining influencer-generated content with precise audience segmentation, we ensure that your brand’s message […]
Our Talent Management division is dedicated to nurturing and representing top influencers across various platforms. We handle all aspects of their brand collaborations, content planning, and audience growth strategies. By offering personalized support, we ensure influencers can focus on what they do best creating engaging content while we handle the business side, from negotiations and […]
What Makes us Special?
At Wroops, we specialize in creating dynamic growth opportunities for brands through innovative influencer partnerships. Our tailored strategies and deep industry insights ensure that your brand not only reaches but resonates with your target audience, driving impactful results and sustained success
Frequently Asked Questions
What is influencer marketing, and how does it benefit my brand?
Influencer marketing is a strategy where brands collaborate with influencers who have a strong online presence to promote products or services. Influencers build trust with their audiences, leading to authentic engagement. Compared to traditional ads, influencer marketing often leads to higher conversion rates, as audiences view influencer recommendations as more relatable and trustworthy.
How does Wroops Media select influencers for my campaign?
We use a data-driven approach to match influencers with your brand. Our selection process considers factors like audience demographics, engagement rates, content quality, niche relevance, and platform activity. We also ensure influencers align with your brand’s messaging to create an authentic connection between your brand and their followers.
How do I get started with an influencer marketing campaign?
Getting started with Wroops Media is easy. You can contact us via our website by filling out a campaign brief form or reaching out directly to discuss your goals. We will help you define campaign objectives, select platforms, influencers, and provide a tailored strategy to meet your brand’s needs.
Which social media platforms can I run influencer campaigns on?
We work with all major social platforms, including Instagram, YouTube, TikTok, Twitter, Facebook, and LinkedIn. Depending on where your target audience is most active, we recommend the best platform for your brand to maximize engagement and ROI.
How does Wroops Media track and measure the success of a campaign?
Our team provides detailed performance reports for every campaign, including metrics like impressions, engagement rates, click-through rates (CTR), conversions, and overall ROI. You’ll have access to real-time tracking dashboards where you can monitor your campaign’s performance, ensuring transparency and accountability throughout the process.
How are influencers compensated, and when do they get paid?
Influencers are paid based on the agreed terms before the campaign begins. Payments can vary depending on factors like content type, follower count, and engagement rate. Payment is processed once the influencer delivers content that meets the brand’s approval and after performance metrics are verified. Payment timelines typically range between 30-45 days after campaign completion.
Can I provide input on the content created by influencers?
Absolutely! Brands have full control over the campaign’s direction and message. You can review influencer content before it’s posted to ensure it aligns with your brand guidelines. We allow for revisions based on your feedback to maintain quality and consistency in every campaign.
What if the influencer doesn’t meet the agreed deliverables or quality standards?
If an influencer fails to meet deliverables or quality expectations, we will intervene immediately to address the issue. You have the right to request revisions, and in the rare event of ongoing non-compliance, we will find alternative influencers or resolve the situation with appropriate measures as per the agreement.
Can I track the performance of my campaign in real-time?
Yes! Wroops Media provides brands with access to a real-time analytics data where you can monitor your campaign’s progress. You’ll be able to track metrics like impressions, engagement, conversions, and other KPIs at any point during the campaign.
How do I become an influencer with Wroops Media?
To join our influencer network, simply register on our platform by providing details such as your social media profiles, audience demographics, and engagement rates. We will review your application based on your niche, content quality, and relevance to potential campaigns.
What industries does Wroops Media cater to?
We work with a wide range of industries, including fashion, beauty, lifestyle, technology, health & wellness, food & beverage, travel, and more. Our flexible approach allows us to tailor campaigns to various industry-specific goals.
How long does an influencer campaign typically run?
Campaign timelines vary based on the goals and scope. Short-term campaigns can run from a few days to weeks, while long-term collaborations may extend over several months. We tailor the duration to meet the specific objectives of your brand, ensuring optimal engagement and results.
What legal obligations do influencers need to meet?
Influencers are required to adhere to all applicable advertising and disclosure laws, such as using #ad, #sponsored, or other required hashtags to ensure transparency with their audience. Compliance with platform-specific guidelines is also mandatory. Wroops Media ensures that all campaigns follow local and international advertising laws.
What if I need to cancel or change a campaign mid-way?
Brands can request changes or cancellations to campaigns; however, this may incur additional costs, depending on the stage of the campaign. Cancellations are allowed within 48 hours of booking, but once the campaign is live, fees may be retained for work already completed. We recommend discussing any changes with your account manager for a smooth transition.
What are the common types of content influencers create for brands?
Influencers can create a wide variety of content, including product reviews, unboxings, tutorials, giveaways, blog posts, Instagram Stories, Reels, TikTok videos, YouTube content, and more. The content type is determined by your campaign’s objectives and the influencer’s platform of strength.